Pricing
A plan per workspace, with agents included. Start a 14-day free trial and we'll set the plan and the price around your needs. Meta sets WhatsApp message fees, and we show you exactly how they're calculated.
During launch we price every plan on quote, to your needs · Prices exclude VAT.
Small teams answering questions from their website
Live chat and the team inbox
In every plan:
Businesses bringing WhatsApp, Instagram and Messenger into one team
+ WhatsApp, Instagram, Messenger and the API
Everything in Starter, plus:
Larger teams and organizations connecting their own systems
+ Larger teams and organization needs
Everything in Business, plus:
Public bodies and organizations with specific requirements, by contract
By contract, built around your organization
Everything in Enterprise, plus:
Scope and terms are set out in your quote and in our Terms of Service.
Free trial
No credit card needed. You set up live chat yourself right away, and our team enables WhatsApp for your workspace when you're ready.
What's in the trial?
The team inbox, roles, assignment, tags and canned replies, with these limits:
Quotes
During launch, we quote based on your needs. Four things set the price; tell us about them and we'll send you a written quote.
How many teammates will work in the inbox.
The WhatsApp numbers, Instagram accounts, Facebook Pages and websites you'll connect.
Roughly how many new conversations you expect each month.
The API and signed webhooks to connect your systems. Coming soon: UPPU Bot and the agent assistant.
Comparison
The inbox, roles and privacy tools are the same in every plan. Plans differ in channels, developer tools and AI.
| Feature | Starter | BusinessRecommended | Enterprise | Custom |
|---|---|---|---|---|
| Channels | ||||
| Live chat on your website | Included | Included | Included | Included |
| WhatsApp, Instagram and Messenger | Not included | Included | Included | Included |
| Inbox and team | ||||
| Views and assignment (auto-assignment on live chat); tags and canned replies | Included | Included | Included | Included |
| Four roles, masked numbers, audit log | Included | Included | Included | Included |
| Privacy tools and retention setting | Included | Included | Included | Included |
| Developers | ||||
| API v1 and signed webhooks | Not included | Included | Included | Included |
Agent and channel account numbers are agreed in your quote.
| Feature | Starter | BusinessRecommended | Enterprise | Custom |
|---|---|---|---|---|
| Telegram | Coming soon | Coming soon | Coming soon | Coming soon |
| UPPU Bot: no-code flows (rule-based) | Coming soon | Coming soon | Coming soon | Coming soon |
| UPPU Bot: AI replies and knowledge base | Not included | Add-onComing soon | Coming soon | Coming soon |
| Agent assistantWhich plans include it will be announced before launch | To be announced | To be announced | To be announced | To be announced |
| The bot calls your systems (service integration) | Not included | Not included | Coming soon | Coming soon |
Meta fees
Meta sets WhatsApp message fees. Here's what you pay for, when, and to whom, in one minute.
What you pay UPPU
Your plan fee: for the scope and period in your quote, excluding VAT, by invoice.
What you pay Meta
WhatsApp message fees. They aren't included in UPPU's price; Meta charges them separately. Meta doesn't charge per message for Messenger, Instagram or live chat.
| Channel | Meta's message fee |
|---|---|
| Per message; by category and the recipient's country code | |
| Messenger | No per-message fee |
| No per-message fee | |
| Live chat | Never passes through Meta |
Meta charges per delivered message. The amount depends on the message category (marketing, utility, authentication or service) and on the recipient's country code.
Service messages, the free-form replies you send within 24 hours of a customer's message: since 1 October 2026, the first 1,000 per business number each month are free and the rest are charged. Unused free messages don't roll over.
It doesn't matter whether your agent or your own bot connected through the API writes the reply: a free-form reply inside the window is a service message.
Utility templates are charged even when sent inside an open 24-hour window since 1 October 2026.
In conversations that start from click-to-WhatsApp ads, messages are free while Meta's free entry window stays open.
For public bodies and non-profits that Meta finds eligible, service messages stay free beyond the monthly free tier until 31 December 2027; Meta decides eligibility.
Without a valid payment method on your WhatsApp account, Meta stops delivering service messages once the free tier is used up.
Meta doesn't bill in Turkish lira; the account currency is chosen when the account is created.
Last checked: 21 October 2026 · Meta's pricing page · pricing updates
Add-ons
We add what goes beyond your plan's limits to your quote.
If you need more teammates than your plan includes, we add them.
Another WhatsApp number, Instagram account, Facebook Page or website.
UPPU Bot will give your customers the first reply, and the agent assistant will speed up your team's replies. UPPU Bot's no-code flows will be in every plan, AI replies an add-on in Business and included in Enterprise and Custom. We'll announce which plans include the agent assistant, and the prices, on this page before launch.
Billing
Today, payment works by quote and invoice.
Tell us your company name, the channels you want to use, the number of agents and your expected monthly conversation volume, and we'll send you a written quote. Request a quote or write to info@uppu.net.
No. Prices and quotes exclude VAT.
The scope and fee of paid use are set out in the quote we send you, and you pay by invoice. There is no card payment in the panel today.
Terms such as setup fees and the contract period are spelled out in your quote. WhatsApp message fees aren't included in UPPU's price; Meta charges them separately.
Try UPPU free for 14 days, no credit card needed. The trial includes 1 live chat channel, 1 WhatsApp number on request, 5 seats and 300 new conversations a day. When it ends your data isn't deleted; the workspace becomes read-only. The inbox interface is in Turkish today.
No. When the trial ends, your workspace becomes read-only: you can read conversations and export contacts' data, but you can't send new messages. The usual retention periods keep running. When you move to paid use, you pick up where you left off.
You change your plan with our team; there is no self-service plan change in the panel today. Write to us and we'll agree the new scope and terms with you.
WhatsApp message fees aren't included in UPPU's price; Meta charges them separately. The fee depends on the message category and the recipient's country code, and since 1 October 2026 the first 1,000 service messages per business number each month are free. We explain the calculation on the pricing page.
Since 1 October 2026, the first 1,000 service messages per business number each month are free and the rest are charged; unused free messages don't roll over. Utility templates sent inside an open 24-hour window are now charged too. Without a payment method on your WhatsApp account, Meta stops delivering service messages once the free tier is used up. Last checked: 21 October 2026; details on the pricing page.
The number of agents depends on your plan; the free trial includes 5 seats. You add your team by invitation or through your company's verified email domain, and give each person one of four roles: Owner, Admin, Agent or Auditor.
Talk to us about plans and pricing, or start a 14-day free trial (the inbox interface is in Turkish today).